Many iPhone 6 and 6 Plus handsets will not be delivered until October, as Apple battles to satisfy a record-breaking four million pre-orders placed in just 24 hours.
That figure is double that of the iPhone 5 and also significantly more than the estimated 2.2 million phones pre-ordered when the iPhone 5s and 5c launched this time last year.
Apple said: “Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.”
The huge popularity of the new phones, which at 4.7 and 5.5 inches are the largest iPhones to date, caused major problems for networks and retailers, with both O2 and EE taking their websites offline due to becoming unstable as customers tried to pre-order at 8am last Friday morning.
This coming Friday Apple Store doors will open to thousands of fans queuing through the night to secure the new phone. Although it was possible to pre-order online for home delivery - as well as reserve for collection and payment at a certain time on Friday morning - many fans enjoy queuing up on the pavement for hours, and in some cases days, to get their hands on Apple’s latest and (potentially) greatest.
“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”
Some people have been queueing outside the Regent Street store in London since a day before Apple even announced the iPhone 6 and 6 Plus.