Microsoft is planning to finally kill the Nokia and Windows Phone brand names by the end of this year, with the Lumia 830 and 730 expected to be the last phones carrying the Finnish company's name.
Leaked confidential presentation slides outline Microsoft’s plans to call all future phones Lumia devices, dropping the Nokia name entirely, and changing the name of its software from Windows Phone to just “Windows”.
All future handsets (and any tablets the company may have up its sleeve) will be called Microsoft Lumia, it is understood. One of the slides, published by Geek On Gadgets, reads: “As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign.”
Having purchased the phone- and tablet-making division of Nokia it comes as no surprise that Microsoft is killing off the Finnish company’s name, but ditching the ‘phone’ of Windows Phone is more of a surprise. This shows Microsoft’s continued efforts to unite its phones, tablets, computers and the Xbox into one product catalogue under the single Windows name.
Microsoft says it has “nothing to share” on the news, but we fully expect the Nokia name - which no longer appears in press material relating to Lumia handsets - to be dropped before the year is out. Furthermore, we don’t expect there to be a Windows Phone 9 - instead the next major mobile update from Microsoft will fall under the growing Windows blanket.