Fully customisable Moto X makes its European debut

Motorola today announced the successor to its highly-lauded Moto X flagship phone launched back in January. It is difficult to say whether they couldn’t be bothered to think up a new name or that they didn’t want to mess with a name that is instantly recognisable, the new flagship is called the Moto X too.

A smooth and premium looking curved aluminium frame forms the basis of the phone with the rest being fully customisable using the ground breaking Moto Maker online application which finally makes its debut in Europe after its US-only launch last year.

Front panels, back plates, wallpapers, speaker grilles, the colour around the Motorola emblem at the back and finally a very personalised laser engraving (no profanities please- the filter will take them out)- nothing is impossible, but obviously comes at a price. For Moto X redux, they have also added the ability to add leather and wood back plates in a choice of finishes.

Inside, the specs don’t disappoint either. Pure Android Android 4.4 KitKat with Qualcomm® Snapdragon™ 801 processor and 2.5 GHz quad-core CPU makes it a very powerful proposition indeed and coupled with a 2300 mAh battery, the Moto X will be good for more than a day atleast. The camera is a good 13MP with dual flash and the 5.2” Full HD display with the same curved back that fits into the palm makes the phone look and feels premium.

The Moto X will be available in Black 16GB, leather 16GB and bamboo 16GB, starting from £419.99 and available from Amazon from the end of September.

Moto Maker 16GB starts at £419.99 while the Moto Maker 16GB with wood/leather will start from £439.99

Moto Maker 32GB starts from £459.99 and the Moto Maker 32GB with wood/leather has a starting price of £479.99

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