We all know Apple is holding a media event at the Flint Centre For Performing Arts at its home town of Cupertino, but what is the enormous three-storey building being constructed next door?
As soon as the time, date and location of the event were confirmed, photos began to emerge of a massive white building next to the convention centre - one which is apparently owned by Apple and where the security guards won’t let anything slip out before that 9 September event.
Early speculation suggests the building could act as a demonstration area for the iPhone 6 and iWatch (both of which are expected to be revealed at the event) and it has even been claimed the space will mimic a house, letting journalists experience new home automation features from the iPhone 6 and iOS 8.
The Flint Centre is rarely used by Apple, but is most well known for where Steve Jobs announced the original Mac in 1984; the venue has a seating capacity of just over 2,400.
Demonstration rooms are a normal feature of new phone launches by any manufacturer, but this is usually a fairly confined space; a three-storey building suggests Apple has something much larger, and possibly more interactive, up its sleeve.
Image credit: MacRumors