Asus will soon be bringing three new smartphones to the UK, with screen sizes ranging from four to six inches, plus Intel processors, and prices starting at less than £100.
The three-pronged Zenfone range is available to pre-order now and will go on sale on 1 September; the four-inch model costs just £99 for 8GB of storage, while the Zenfone 5 comes in at £149 for the 8GB model and £179 for a 3G 16GB model, while the 4G version adds a £20 premium.
Finally, the massive Zenfone 6 is priced at £249 and has 16GB of storage. All models have a microSD card which can accept cards up to 64GB, so although base storage is rather small, it can be easily and cheaply increased.
All models are powered by Intel Atom processors - apart from the 4G Zenfone 5, which gets a 1.2GHz quad-core chip by Qualcomm. Those Intel units range from 1.2GHz dual-core in the Zenfone 4, to 1.6GHz dual-core in the 5, and 2.0 GHz dual-core in the 6. RAM is 2GB across the board, apart from the entry-level Zenfone 4, which makes do with half that.
All four models come in black, white, red and gold, while the Zenfone 4 replaces gold for yellow and adds a blue option into the mix.
Screen size, resolution and pixel density are as follows:
As for cameras, the 4, 5, and 6 get rear shooters with resolutions of 5-megapixels, 8-megapixels and 13-megapixels respectively. All three run Android 4.3 Jelly Bean.
The Zenfone range can be pre-ordered now from retailers such as Currys PC World, Argos, John Lewis, eBuyer and Very; they will start shipping and go on sale on 1 September.
Meanwhile, Asus CEO Jerry Shen told investors this week that work was already underway on the second-generation Zenfone, and that it could arrive as soon as CES 2015, which takes place in Las Vegas in January.
Shen also said a second Asus smartwatch was in development - despite the first yet to see the light of day. It is believed the first wearable could arrive at the IFA technology trade show in Berlin next month.