After months of leaks, rumours and speculation, Samsung has finally announced the Galaxy Alpha - an Android smartphone which debuts a new, premium design language for Samsung.
This means it has a metal chassis - something Samsung fans and technology critics alike have demanded for years - and a slim, lightweight body with improved build quality over previous Galaxy handsets.
The Samsung Galaxy Alpha has a 4.7-inch Super AMOLED display with an HD resolution of 1280 x 720 - smaller than the flagship Galaxy S5, but exactly the same size as the iPhone 6, which is expected with launch with a 4.7-inch screen next month.
Around the back, the Galaxy Alpha has the same dimpled, soft touch finish as the Galaxy S5, plus a fingerprint scanner for increased security and a heart rate monitor next to the rear 12-megapixel camera for use with the S Health fitness tracking app.
The phone will come with a pair of processors, depending on the country in which it’s sold. These are an octa-core processor (two quad-core chips running at 1.8GHz and 1.2GHz), or a quad-core 2.5GHz processor. All models will come with 2GB of RAM and 32GB of storage, but the lack of a microSD card slot means this cannot be increased.
Joining the 12-megapixel rear camera, Samsung has given the Galaxy Alpha a 2.1-megapixel front shooter.
The Galaxy Alpha measures 132.4 x 65.5 x 6.7 mm and weighs 114g - this makes it thinner than the 7.6mm iPhone 5s.
Samsung clearly has the iPhone 6 in its sights with the Galaxy Alpha - we can’t wait to get both phones together later in the year for the ultimate pre-Christmas face-off.
The Galaxy Alpha will be available at the beginning of September. At launch, it will be available in Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver, and Scuba Blue.