A new Samsung advert has poked fun at the iPhone 6 before Apple has even announced it, suggesting users stop waiting for a larger-screened iPhone and buy the Galaxy S5 instead.
Another installment of an ongoing series teasing Apple and its loyal customers, the advert shows two men using their smartphones. The iPhone user repeats rumours claiming the next iPhone will have a larger screen, while the Samsung user asks “that hasn’t happened yet?”
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A narrator then interrupts: “You know that thing you’ve been waiting on for like two years, and how it’s going to be awesome and blow your mind? Well it’s been here this whole time. Maybe you just like waiting?
Called Screen Envy, the ad then shows off the Galaxy S5, which has a 5.1-inch display, larger than the 4-inch iPhone 5s and the rumoured 4.7-inch iPhone 6. However, Apple is also thought to be working on a 5.5-inch iPhone 6, due later in the year.