Germany’s 7-1 thrashing of Brazil in the World Cup semi-finals was the most tweeted-about sporting event in history - and the fifth goal set a new tweets-per-minute world record.
With poster boy striker Neymar injured, everyone knew Brazil would have a tough time against Germany, but no one thought the scoreline would be so catastrophically one-sided. A 7-1 pasting of the home nation was the topic of 35.6 million tweets sent during the 90 minute match.
No sporting event has seen more tweets - even the four-hour Super Bowl and Olympic Games couldn’t match the global reaction to this game.
When Khedira’s 29th minute goal - Germany’s fifth of the game and fourth in just six minutes - was fired between the Brazilian posts, Twitter’s reaction set a new world record, with 580,166 tweets sent in a single minute.
Germany’s third goal saw a response of 497,000 and their fourth, just one minute later, saw nearly 509,000 messages sent to Twitter’s servers.
For context, when Usain Bolt won gold in the 100m and 200m sprints at the London 2012 Olympics, Twitter recorded 74,000 and 80,000 tweets per minute respectively.
Meanwhile, Microsoft's Cortana - the voice-activated assistent on Windows Phone - is continuing to make waves, correctly predicting Germany's win, along with all four quarter-finals and all eight last-16 games. Cortana expects Argentina to beat the Netherlands in the second semi-final this evening.