HTC has announced a cheaper version of its flagship One (M8) handset, boasting the same HD screen and quad-core processor, but wrapped up in a plastic chassis.
Called the One (E8), the new phone has a 5-inch screen with a Full HD resolution of 1920 x 1080 and is powered by the same quad-core Qualcomm Snapdragon 801 processor with 2GB of RAM and 16GB of internal storage - upgradable hanks to a microSD card slot.
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Aside from the plastic front and back - replacing the all-aluminium M8 - the E3 also misses out on the more expensive model’s Duo rear camera, instead making do with the same 13-megapixel snapper as found on the HTC One mini 2. There’s a 5-megapixel camera on the front.
"Combining style and substance, the HTC One (E8) represents the incredible experience people expect from a HTC One device with a look and feel that's unlike anything else out there today," said Peter Chou, HTC CEO.
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The One (E8) also gets the M8’s dual Boom Sound speakers, which promise to offer industry-leading volume and sound quality, along with Android 4.4.2 KitKat and HTC’s Sense 6.0 user interface, complete with Blink Feed.
The E3 measures 146.42 x 70.67 x 9.85mm and weighs 145g. The phone is powered by a 2600mAh battery.
A dual-SIM version of the E8 will be available in China from early June, with a wider rollout expected later in the year. Currently, there is no price or release date for the UK and Europe.