More than a week after it was reported the Beats by Dr Dre speaker and headphone company had been bought by Apple, the multi-billion dollar deal is now said to be 70% complete - but almost fell apart on multiple occasions.
News of the deal broke on 9 May, followed hours later by a video posted to Facebook and featuring the rapper, who called himself “the first billionaire in hip hop.” But the deal was never confirmed by Apple, or officially by the Beats Audio company, leading many to wonder if it had fallen through.
Read More: Apple and Dr Dre in multi-billion dollar Beats buyout talks
But now, “well-placed sources” have confirmed to Tech Crunch “with 70% certainty” that the deal will go ahead, but add that it nearly fell apart numerous times.
“They want Jimmy [Iovine] and they want Dre,” said the source. “He’s got fashion and culture completely locked up.”
It is claimed the $3.2 billion deal, first reported by the Financial Times, will soon be completed, making it Apple’s largest acquisition to date.
Although far from certain, the source added: “The deal hasn’t fallen apart yet”
Source: Tech Crunch