Google has hired fashion expert Ivy Ross, who will bring experience from working with Calvin Klein, Swatch and Gap to lead the Google Glass division and make the product more appealing to consumers.
Currently a prototype - albeit one on sale to the general US public for $1,500 - Google Glass looks more like a prop from a sci-fi film than a consumer-friendly gadget aimed to be used alongside a smartphone - but with the hiring of Ross all this might change, as the company focuses on making Glass look good.
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Posting on Glass’ Google+ page and addressing those already using the device, known as Explorers, Ross said: “With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?”
Google is clearly keen to make Glass more fashionable before an improved and more affordable consumer version goes on sale later this year, having sponsored a 12-page spread in the September issue of Vogue magazine.
Ross will work to alter the general perception of Glass and encourage consumers to buy the device and wear it in public. Currently, although Glass draws a huge amount of attention everywhere it goes, consumers are less keen about wearing it on a regular basis. Claiming the gadget makes a fashion statement as well as a technological one may help it overcome this challenge.
The company also partnered with New York Fashion Week to bring Glass to the catwalk earlier this year.