Samsung is to take over Heathrow’s Terminal 5 with a marketing campaign that will see it renamed Terminal Samsung Galaxy S5.
Starting on 19 May and running for two weeks, the marketing stunt, the first of its kind at Britain’s largest airport terminal, will see Samsung take over the signage, wayfinding, website and every digital screen to promote the Galaxy S5 smartphone, which went on sale on 11 April.
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The initiative includes all signage throughout the ‘Terminal Samsung Galaxy S5’ building – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the phone.
Online visitors to the Terminal 5 site will also experience a rebranded ‘Terminal Samsung Galaxy S5’ home page. In addition, signage in the airport lounges will drive passengers to the Dixons Travel stores where they can try out the phone for themselves.