Self-destructing mobile messenger app Blink has been bought by Yahoo for an unknown sum, resulting in the application’s removal from the iOS and Android app stores.
Blink lets users send messages, video, audio recordings and images to each other, but like Snapchat, received messages can only be seen for an amount of time set by the sender. Alternatively, messages can be set to remain intact forever.
In a message posted on its website, Blink’s management team said: “We’re excited to announce that as of May 13, 2014 Blink is joining Yahoo! We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to Yahoo.”
Blink was created by Meh Labs, a company formed by former Google employees Kevin Stephens and Michelle Norgan, and which is also responsible for location-sharing app Kismet.
Mobile messaging is big business, with Snapchat last year rejecting a $3bn buyout offer from Facebook, which then went on to acquire WhatsApp for a staggering $19bn, having already purchased Instagram for $1bn.
The team added: “In the next few weeks, we will be shutting down Blink for both Android and iOS. If you have any questions or concerns, you can email us at firstname.lastname@example.org and we will personally reply to you.
“We can’t begin to express how grateful we are for your support throughout this journey. We hope you stick with us through the next chapter.”
Yahoo CEO Marissa Mayer has been on something on a shopping spree in the last year, and recently launched Yahoo News Digest, which originated from London teenager Nick D'Aloisio’s Summly which was acquired by Yahoo for a reported $30m last year.
Yahoo’s mobile products attract 430 million users per month.