Announced at a media event in London, the Motorola Moto E has a 4.3-inch display and is powered by a 1.2GHz, dual-core processor with 1GB of RAM.
Running Android 4.4 KitKat, the Moto E is aimed at a market below that of last year’s Moto G, but promises to bring a similarly competitive bang for your buck - with a price of £89.
Motorola’s tag line for the Moto E is a phone which is “designed to last and priced for all”.
The screen resolution is just 540 x 960, giving it a pixel density of 256 per inch - these specifications won’t be troubling the high- or even mid-range of the smartphone market, but that isn’t the point of the Moto E - this is designed to be your first Android smartphone, and is aimed at those who don’t want a Samsung Galaxy S5 or similar.
Motorola has fitted the Moto E with Corning Gorilla Glass 3 and a “water-nano coating” which provides a degree of water resistance.
The company was proud to explain how the Moto E out-performs the Samsung Galaxy Fame in all categories, and that its handsets get updated to the newest versions of Android quicker than any other. Motorola even claimed the Moto E is quicker than the Galaxy S4 in some areas.
A new feature announced by Motorola is Alert, which is aimed at giving friends and family peace of mind by knowing where you are and what you're doing. Alert can automatically send a message to your partner, for example, every time you leave the house and get to work, so they know you have arrived safely. This could also be set up on a child's phone to let their parents know they are okay.
'Follow me' sends a message to friends or family to help them find you if you are lost, and finally 'Emergency Mode' lets you quickly call a pre-set number in case of emergency.
Around the back, you will find a 5-megapixel camera, but there's no flash and - bad news for selfie fans - no front-facing camera. Storage is just 4GB as standard, but this can be upgraded by up to 32GB thanks to a microSD card slot.
The phone has a 1,980mAh battery and measures 124.8 x 64.8 x 12.2mm, weighing in at a bulky 142g. Connectivity options include 3G, Wi-Fi, GPS, Bluetooth 4.0, micro USB, an FM radio and an audio jack.
The Moto E will be available with a range of nine colour options for the rear cover - just like the Moto G. These include black, lemon and turquoise, yellow, red and blue, while the front can be had in either black or white.
Motorola said the Moto E is shipping immediately and will be available in 44 countries.