Tesco is to launch its own Android smartphone with high-end specifications and a low-end price before the end of this year.
Branded Hudl - the same name used for the supermarket’s popular Android tablet - the phone will come with a number of Tesco’s applications pre-installed, such as shopping apps and the company’s Blinkbox film and music streaming service.
Chief executive Philip Clarke confirmed the upcoming phone on BBC Radio 5 Live’s Wake Up To Money programme, adding that the Hudl tablet will soon be updated to a new product called the Hudl 2.
Priced at £119 - or available for just £60 worth of Tesco Clubcard points - the Hudl has proved to be hugely popular since it was released last September, offering a simple and affordable alternative to high-end tablets from a trusted and familiar company. Tesco has sold more than 550,000 Hudl tablets to date.
The Hudl phone is expected to come with an equally aggressive price, although Clarke did not reveal any more about the handset.
Should the phone be as successful as the tablet, Tesco is expected to widen its Hudl brand in the coming years. The supermarket has already trademarked the name to cover tablets, accessories such as cases, screen protectors and earphones, plus wireless speakers and television set-top boxes.