Firing a low-cost shot across the bows of Samsung, HTC and Sony, new smartphone company OnePlus has launched its first handset - simply called the One.
Although you won’t have heard of it, the One - not be confused with HTC’s One (M8) - is a powerhouse of a phone, capable of matching, and even beating, its rivals when spec sheets are scrutinised.
The Android-running One is powered by a 2.5GHz quad-core Snapdragon 801 processor - the same chip as used by the current crop of Android heavywights, only here it’s running slightly faster. There;s also 3GB of RAM - more than the Samsung and HTC, and only matched by the Sony Z2 - and a 3,100 mAh battery.
But the One isn’t just attractive when you look at the raw figures - aesthetically it’s a looker too, with thin bezels, a 5.5-inch, Full HD display with 441 pixels per inch, and a slim profile.
Around the back, there is a 13-megapixel camera with a Sony Exmor sensor, joined by a 5-megapixel camera on the front. That rear shooter can record 4K Ultra HD video and slow-motion footage at 720p HD and 120 frames per second - just like the iPhone 5s and SOny Z2.
This all sounds great, but the Ace up OnePlus’ sleeve is the One’s price. The 16GB model will be available in the UK, without a contract, for just £229, while a 64GB version will cost £269 - that’s £440 less than an iPhone 5s with the same storage and a screen that is 1.5 inches smaller.
The One supports LTE for super-fast 4G mobile internet and will be sold widely across Europe, the UK and US. Although there isn’t yet a firm release date, the company will offer the first 100 handsets to US users as part of a competition called Smash.