Apple taunts Samsung with full page newspaper advert

Despite waging war with Samsung in courtrooms the world over, Apple says it wants some of its ideas to be copied by the competition.


In a full page advert on the back of the Metro newspaper today, the iPhone maker states: “There are some ideas we want every company to copy,” along with a photo of its solar-powered data centre in Maiden, northern California.


Apple claims Samsung copied the design and feel of its iPhone and iPad in creating its own smartphone and tablet ranges.


The advert continues: “There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources.”


Apple says it “eagerly awaits” the day when every product is made “without the harmful toxins we have removed from ours.”


The company admits it has set some “pretty ambitious” goals for reducing its impact on climate change by making the iPhone, iPad and other products with greener materials and conserving “our planet’s limited resources.”


Signing off, the advert reads: “So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.”



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