The successor to the LG G2 will boast a ‘Quad HD’ display with an eye-popping resolution of 2,560 x 1,440, giving it a pixel density of around 530 per inch, assuming the handset gets a 5.5-inch screen, as rumoured.
Such a pixel density is almost double that of a printed glossy magazine, making the upcoming phone, expected to be called the LG G2, the sharpest ever, surpassing recent flagships like the Samsung Galaxy S5, HTC One (M8), iPhone 5s and SonyXperia Z2.
Just as consumers get used to Full HD resolutions, the industry is looking to accelerate, pushing towards the widespread introduction of 2K screens.
However, we are struggling to work out why such a high pixel density is necessary, given the extra demands on the handset’s battery it will have. In China the extra pixels help to make the country’s complex alphabet more legible, but in Western markets this isn’t an issue. Once the human eye can no longer see individual pixels - possible at around 350ppi - the gains from cramming in extra pixels diminish.
But if we’re sure of anything with the smartphone market, it’s that it likes a specification war, and a higher pixel count will still help to draw in buyers, no matter how noticeable the visual improvement actually is.