Having acquired WhatsApp for $19bn (£11.4bn) earlier this year, Mark Zuckerberg may well be breathing a sigh of relief, as the mobile messaging app recorded its most popular day ever this week, clocking up 64 billion messages in 24 hours.
That figure is made up of 20 billion messages sent and 44 billion received - those numbers don’t match because if one message is sent in a group chat to 10 people it counts as one message sent and 10 received, suggesting half of all messages are sent to more than one recipient.
WhatsApp used its Twitter account to announce the news, which will be welcomed by Zuckerberg and Facebook’s board of directors, who the company founder admits were unsettled by the blockbuster acquisition made in February.
Following news of the buy-out, WhatsApp faced scrutiny over privacy concerns and a prolonged outage which saw the service unavailable to millions of users for several hours. Company CEO Jan Koum was forced to reassure his customers in March that the Facebook deal would not affect the privacy of WhatsApp users.
Koum said: “If partnering with Facebook meant that we had to change our values, we wouldn’t have done it. Instead, we are forming a partnership that would allow us to continue operating independently and autonomously. Our fundamental values and beliefs will not change. Our principles will not change.”
He added: “Everything that has made WhatsApp the leader in personal messaging will still be in place. Speculation to the contrary isn’t just baseless and unfounded, it’s irresponsible. It has the effect of scaring people into thinking we’re suddenly collecting all kinds of new data. That’s just not true, and it’s important to us that you know that.”