Apple has added a cheaper 8GB version of the iPhone 5c to its smartphone lineup, priced at £429 without a contract.
The new model is identical to the rest of the 5c range, apart from offering half the storage of the previous-cheapest model. Apple has priced the 8GB version at £40 less than the 16GB handset, while on contract the new phone can be had for free on a £43 per month contract from O2.
A full breakdown of O2 contracts for the new phone is included below, and the phone is on sale from both the network and Apple's own online store now.
Launched last autumn alongside the flagship iPhone 5s, the 5c features an all-plastic case available in a range of bright colours, and is aimed at the mid-range of the smartphone market. But sales have not been as high as hoped, with Apple CEO Tim Cook admitting customers would rather pay more for the 5s.
'I think with the 5s, people are really intrigued with Touch ID,' Cook said. 'It's a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales.'
Both phones have the same 4-inch Retina display, A6 processor and iOS 7 operating system, but Apple's new fingerprint scanner - known as Touch ID - is unique to the iPhone 5s.
Apple is expected to announce a new phone - currently known as the iPhone 6 - along with a new iOS 8 operating system in either September or October this year.