Apple could turn iTunes Radio into a standalone app

Perhaps the best way for Apple to expand the use of iTunes Radio would be to launch it in more territories. We heard a rumour of a UK launch, but right now, it is staying as that rumour, with no sign of it in iOS 7.1. But Apple does have other plans to push iTunes Radio forward.

According to 9 to 5 Mac, Apple is desperate to boost usage of its streaming music service and to do so, it intends to move it from out of the shadows of 'Music' and relaunch as a standalone app.

The reasons are fairly obvious. First up, Apple wants iTunes Radio to have a promoted presence on your iPhone and iPad, so it's easier to access and more widely used. Right now, that's not the case. More use means more advertising revenue, which seems to be the driving force here,

When it does relaunch, functionality is said to be near identical to the version currently in use. Users can browse their history, purchase streamed tracks, locate Featured Stations, create stations based on songs, artists, and albums, as well as manage stations.

The same report also touches on what we flagged up at the start of this piece, a lack of a UK launch. It claims Apple is 'moving aggressively' to try to expand iTunes Radio to several new markets across the globe, with Canada, New Zealand, and the United Kingdom mentioned as potential launches 'in the coming months'.

It sounds like we might have to wait until the standalone app is ready. But iTunes Radio is coming to the UK this year in one way or another. We just don't know exactly when.

Source: 9 to 5 Mac

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