HTC Desire 310 launches

If you remember the HTC Desire 300, you might recall it had the looks, but didn't really have the specification to worry many of the big boys. The HTC Desire 310, on the face of it, offers more of the same.

Saying that, it will be an 'affordable' phone (HTC has confirmed as much), so we shouldn't be expecting too much of it. What you get is a smartphone with a 4.5-inch 854 x 480 display, a 1.3GHz quad-core processor and 1GB RAM, along with a 5-megapixel camera on the rear (able to shoot video in 1080p), a VGA camera on the front and just 4GB of storage, although there is a microSD card slot to bump things up on that front.

It doesn't have the full HTC Sense interface (which might be to keep costs down a little), but it does have HTC BlinkFeed like its predecessor. Disappointing to see Android 4.2 here, especially with Google's latest KitKat designed for phones just like this.

But we can overlook that if the price is right. If it can come in around the £100, it might be a decent proposition. Go too high above that figure and it might struggle to find a market in light of the competition. We should get that price in a few weeks, with the Desire 310 scheduled to hit the UK via O2, Vodafone and Carphone Warehouse towards the end of April.

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