Android tablets more popular than iPads

Pile 'em high, sell 'em cheap. It's a motto that has worked for retail in decades and it still seems to be working now, especially when it comes to tablets.

Android tablet sales grew massively in 2013, that growth being around 127% according to industry analysts Gartner, with 62% of all tablets sold now running the Android operating system. Why the increase? Well, 2013 seemed to be the year of the affordable tablet and the likes of the Nexus 7 and Tesco hudl run Android. It's a market Apple seems unwilling or unable to compete in and when times are hard, price will be a driving force in a market.

Don't feel too sorry for Apple though. After all, it has fewer models and all of those still sell at a fairly premium price. So shifting 36% of all tablets sold worldwide isn't actually a bad result for the company. Apple is still the biggest single seller of tablets to. It's also in a much stronger position that the one Microsoft finds itself in, selling just 2.1% (although that is up from 1% in the previous year).

In total, 195.4 million tablets were sold worldwide in 2013. According to Roberta Cozza, research director at Gartner: 'In 2013 tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications.'

What will 2014 bring? We don't really know. Price will still be a key selling point, but as the budget tablet market gets busier, makers will have to do something other than just being cheap to keep ahead of the game. Apple, you would expect, will stay out of that particular fight and keep pushing for the premium sales, with at least two new models expected in 2014. The bottom line is sales continuing to go up and up.

Source: Gartner

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