Samsung planning a low key launch for Galaxy S5 at MWC event

Samsung has a track record of glitzy launches and flagship phones packed with headline grabbing gimmicks. According to the New York Times, it might be about to give both the boot for the Samsung Galaxy S5 launch.

The S4, whilst being a very capable phone, didn't meet expectations. Those expectations were perhaps heightened by a launch event in New York proclaiming it to be the 'next big thing'. It wasn't and as such and sales of the phone backed that up. Samsung needed to get back to the drawing board and get back to being a little more business-like.

It has done that by organising a launch for its new flagship at the MWC trade event, the S5 appearing as part of Samsung's Unpacked 5 showcase. According to the NYT source, the new phone will pass on the gimmicks and focus on 'design enhancements and other improvements'.

For example, the company will be pushing its updated Knox security software to appeal to the untapped business market, but will skip on the rumoured iris scanner and ultra-high resolution screen. However, the S5 will offer up a better camera and will give the processor a bump. Fingerprint scanner, naturally. This is 2014, after all.

It isn't the only launch of the day, with Samsung also said to be unveiling its improved Galaxy Gear smartwatch, no doubt working seamlessly with the S5. In a separate area of the show, it will also demonstrate its in-house Tizen software, something it hopes will end its reliance on Android for some future smartphones. That will be interesting to see hands-on, the first leaked shots of it certainly look impressive.

All will be revealed in Barcelona at the end of the month. We're disappointed to hear the iris scanner missed the cut, but we're still excited to see Samsung's latest flagship. Gimmicks or not, a new Samsung S is always a talking point.

Source: New York Times

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