Apple and Google accused of profiteering with tablets

Consumer champion Which? is on the warpath, with Apple and Google amongst the companies in its sights.

The issue is the price of tablets, with manufacturers being accused of ripping off customers when it comes to storage upgrades. As an example, a basic iPad Air costs £399 for 16GB, with the price increasing by £80 if you want to boost this to 32GB. Which? claims that the memory upgrade costs Apple just £6, which is a mark-up of 1,267 per cent.

'16GB of Flash memory is mind-numbingly cheap now,' said Ben Miles from PC maker Chillblast. 'As a general rule, for manufacturers like ourselves, Flash costs less than 40p per GB, so for companies to charge so much for an extra 16GB seems scandalous.'

Google and Amazon are asking £70 and £40 respectively for the same upgrade for their Nexus 10 and Kindle Fire HDX 8.9 tablets. Not as much as Apple, but still big mark-ups.

According to Which? editor Richard Headland: 'With tablets in demand this Christmas, buyers will be shocked to discover what a raw deal they're getting on built-in memory. If you want the best value storage, then buy a tablet with a SD or microSD slot and add a memory card for a fraction of the cost.'

Of course, that's not always possible, leaving little option if you want to go down the Apple road for example. Will Apple crumble under the pressure? We can't really see it, to be honest.

Source: MacWorld

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