YouTube music service could be close to launch

We heard talk of a YouTube music service some months back, but with Google Play All Access launching, we thought it had been shelved. Not so it seems.

Billboard is talking up the service once more, claiming a launch is just around the corner. It claims the YouTube music will be 'designed with mobile listening in mind' (app-driven, in other words) and will have both free and premium offerings, in some ways like Spotify. The different here is that the free part will be unlimited (unlike Spotify), but will be supported by ads.

If you opt for the premium service (almost certainly costing around the £9.99 mark), you get to listen to music offline and have the ads removed. Yes, once again a bit like Spotify. However, the drive would be on gathering users rather than a hard sell of the premium service. This is all about market share - in a very competitive sector.

The Google-owned company has already secured licensing via the All Access music service, so that shouldn't be a problem and as YouTube is already used as a music service of sorts, it should have an audience waiting too.

In fact, it all sounds good to go. YouTube, of course, declined to comment on the story: 'We're always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans,' it said in a statement. 'However, we have nothing to announce at this time.'

Source: Billboard

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