Mobile Choice Awards 2013: Best Value Network

Canny consumers who don’t like to be viewed as a walking wallet have plenty of options these days. Mobile Choice readers looking for a great deal and five-star network service picked their favourite provider. 



Tesco Mobile

Sharing O2’s network continues to pay off for Tesco and it sets the example its supermarket rivals struggle to follow. Its set up is simple: it offers great phones at equally great prices, which translates to a very clear, customer friendly offer. It has also done some really clever things in the past 12 months. For example, promising that there would be no inflationary increases in price over the course of a contract essentially set it apart from all other operators. It was the strongest prospect in our voters’ eyes when it came to Best Value Network.






Eyebrows went skywards when Giffgaff launched its ‘Goodybags’ monthly tariffs in April 2010. Prices are kept low because the company has no major overheads – it runs on the O2 network – but that no-nonsense approach hasn’t impacted the service. A notable 39 percent rated it excellent and 36 percent said it was very good, with less than five percent in total rating it poor or average. As it looks to start selling handsets, it has once again used its community ethos to ask customers what they actually want. 



Talk Mobile

More than a third of Talk Mobile’s customers rate its service very good, marking this out as one to watch next year. Especially as it’s now easier to reclaim the cashback promised by E2save’s tempting redemption tariffs, with documents being sent by email rather than post.



Officially Portugal’s market leading MVNO, Lycamobile also has a keen following in the UK. Little wonder when 69 percent of its users are happy to rate it very good or excellent, as they piggyback on the O2 and Orange networks in the UK. LycaMobile also recently doubled the minutes included within its £10 national bundle, boosting its value credentials.


Virgin Mobile

A solid performance overall from Virgin Mobile, with a quarter of its customers rating the service quite good (26 percent) and a third calling it very good (36 percent). If Virgin can push on and boost its excellent rating (currently a respectable 25 percent), it will be a serious contender in 2014.


Congratulations to all of the winners. You can find all of the incriminating photos on our official MCAwards 2013 website, and a full list of the 2013 Mobile Choice Award winners can be found here

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