Mobile Choice Awards 2013: Best Online Retailer

The definition of savvy? Shop-dodging consumers who go online to compare multiple phones and tariffs, with the convenience of having their purchase posted to them. Their votes helped crown the best web retailer...



Snapped up by Carphone Warehouse for an undisclosed sum in 2007, continues to wow customers with its top-notch service. An amazing 69 percent of them rated it excellent in our poll, with less than 0.5 percent ranking their experience as poor. Comments ranged from ‘competitive packages’ and ‘superb next day delivery’ to ‘amazing personal service’ and ‘easy access to a real person’. Great stuff. 





Judging by the complimentary comments, tends to hold onto its customers once they make a purchase. ‘Used them for over six years, never fails to excel’ is a standard voter remark, with even comments that seem less favourable turning out to be happy: ‘The only delay was caused by wanting an unusual colour.’ An impressive 65 percent also rated the service excellent. is another market-leading online seller with many years of experience when it comes to selling the latest and greatest smartphones. Less than six percent of its users rated the sales experience poor to average, leaving more than 94 percent of buyers who felt it was quite good, very good or excellent.

Original founder Bobbie Bhogal is about to launch a hybrid online/call-centre sales service. He’ll have to work hard to match the internet retail operation he sold to Sir Charles Dunstone for £60m, as 77 percent of those who had bought a handset from ranked their experience as either very good or excellent.

A previous runner up in the Mobile Choice Awards, typical voter comments rate the act of buying from as ‘an almost effortless experience’. It more than earns its place on the shortlist with 95 percent of customers rating it from quite good to excellent.


Congratulations to all of the winners. You can find all of the incriminating photos on our official MCAwards 2013 website, and a full list of the 2013 Mobile Choice Award winners can be found here

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