I'm not sure the tagline 'the most colourful iPhone yet' is one of Apple's strongest, but it does at least give a hint to one of the big selling points of the iPhone 5c.Yes, the 'budget' iPhone made the cut, although it's hard to describe as budget in reality. This is Apple, it was never going to be. 'iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,' claims Philip Schiller, Apple’s senior vice president of Worldwide Marketing. 'iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand.'Indeed, the iPhone 5c features an all-new design crafted from a single, hard-coated polycarbonate body with a steel reinforced frame for a 'solid, sturdy feel'. Within that frame is an Apple A6 chip, along with a 4-inch Retina display and an 8 megapixel iSight camera, plus a new FaceTime HD camera for better FaceTime calls and self-portraits.LTE/4G support is here, as is Bluetooth 4.0, with Apple also claiming that the battery within the iPhone 5c will deliver 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks and up to 8 hours on 3G networks. Alternatively, 10 hours of video playback and up to 40 hours of audio playback.iOS 7 is, of course, the operating system, with iPhoto, iMovie, Pages, Numbers and Keynote offered free to purchasers of the handset too. Talking of purchasing, the iPhone 5c comes in blue, green, pink, yellow and white, selling for £469 (16GB model) and £549 (32GB model). See what we mean about 'budget'?