BlackBerry looks at selling options for company

A lot of fancy language is being used, but a statement from BlackBerry yesterday says one thing loud and clear. The company or parts of it are effectively for sale.

The official statement isn't quite so blunt - and quite rightly. This isn't a fire sale. BlackBerry is looking at options for the company's long-term future, which might involve staying exactly as it is.

The official statement confirms that the Company's Board of Directors has formed a 'Special Committee' to 'explore strategic alternatives to enhance value and increase scale in order to accelerate BlackBerry 10 deployment'.'

It adds: 'These alternatives could include, among others, possible joint ventures, strategic partnerships or alliances, a sale of the Company or other possible transactions.'

'During the past year, management and the Board have been focused on launching the BlackBerry 10 platform and BES 10, establishing a strong financial position, and evaluating the best approach to delivering long-term value for customers and shareholders,' said Timothy Dattels, Chairman of BlackBerry’s Special Committee of the Board. 'Given the importance and strength of our technology, and the evolving industry and competitive landscape, we believe that now is the right time to explore strategic alternatives.'

2013 was the rebirth of BlackBerry, with a new name, new operating system in BB10 and new hardware using that operating system, kicking off with the BlackBerry Z10.

Reviews for both hardware and platform haven't exactly been 'rave' and it doesn't look like BlackBerry is taking much away from the Android or iPhone share of the market. But the company does retain a loyal fanbase, both in the teen market (especially with BBM) and in the business sector.

In short, it has things of value and a good platform to build on. We'll have to wait and see if anyone sees all that as a good investment opportunity, either wholly or in part.

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