It has been a long time coming, but one of the most anticipated phones of the year has finally made its debut, the Moto X from Motorola.It is a phone born in the USA, made in the USA and from what we can gather, unlikely to make it much beyond those borders. But more on that later. Let's look at the kit, the first from the company since Google took control of Motorola.In essence, this is a mid-range phone with plenty of whistles and bells, one of the most significant being the ability to either buy it off the shelf at retailers to get it configured your way at the newly-launched Moto Maker site. That offers custom text on the rear, pre-selected wallpaper and greetings and several backs, including some rather cool wood options coming down the line. Style is certainly covered. So what about substance? As we said, it's a mid-range piece of kit in 2013. It uses Moto's new X8 Mobile Computing System, which in tune uses a 1.7GHz dual-core Snapdragon S4 Pro chip and quad-core Adreno 320 graphics, which are apparently used alongside two unique Motorola processors, one handling language interpretation, the other dealing with sensors.There's also a 4.7-inch 720p AMOLED panel, 2GB RAM, 16GB of storage, a 2,200mAh battery offering up to 24 hours of life, a 10-megapixel Clear Pixel rear camera, a 2-megapixel front-facing camera, 4G connectivity, NFC and Bluetooth 4.0. But those features are supplemented by a couple of nifty little features likes the Quick Draw feature, which kicks the camera into action with a flick of the wrist, autofocusing and auto-exposing as it goes. There's also an 'always ready' feature, with the handset always waiting for your voice commands, no matter how long it has been 'asleep'. Also, with this being a Google-backed phone, updates will come over-the-air as and when available, not via the carriers. Great news.Less great news is UK availability. Right now, this phone isn't coming to the UK. But that's only part of the story. It seems that Motorola sees the Moto X as the first in a series of X phones, with further models heading to the UK at a later date. That backs up what we heard some time back, with a budget model landing in its place.More on that as and when it breaks.