Low-cost iPhone will not be cheap

We have heard stories of a budget iPhone for months, if not years. In fact, earlier this month, Reuters was talking about the launch of a $99 iPhone in the US (which would almost certainly have meant a £99 model in the UK). Not so says the man behind the company making them.

In one way, this is a good news story, with Pegatron CEO T.H. Tung confirming to a shareholders meeting that the 'budget' iPhone is indeed real and presumably, his company would be putting at least some of the inventory together. However, he stopped short of talking about a 'cheap' iPhone.

His (translated) line was that the 'price is still high' and that 'cheap' is not a word you would associate with Apple's less expensive model.

So not cheap, but better value, which now points to a model in the mid-range of smartphones, still likely to command £20+ each month on a contract, you would guess. In a way, that's not surprising. Apple doesn't do cheap, as it would adversely affect the perception of Apple as a premium brand. But more affordable? As the iPad mini showed, Apple can do that.

As for when we will see the phone, that's still possibly later this year, although reports are now indicating a possible drop into 2014. When it does launch, it could look like the image above, which is said to be based on blueprints given to a well-known third party case maker. It looks good, just a shame it isn't going to be 'cheap' really.

Source: Apple Insider

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