BlackBerry rolling out BBM to Android and iOS

It has been rumoured for a couple of years, but finally, the official announcement has been made, Blackberry Messenger (BBM) will be offered as an app on both iOS and Android platforms.

According to BlackBerry, one of its flagship tools would be offered as an app giving access to texts, photo messages and group sharing functions on both iOS and Android devices from the summer. Later in the year, it will add screen sharing, voice and video calls to the app.

Details of the rollout were announced by Blackberry chief executive Thorsten Heins at the firm's annual developers conference in Orlando, Florida. presumably to see off competition from rival apps looking at crossing over to different platforms.

Google is said to be working on its own platform, Facebook already has its own messaging service and there are rumours that the Whatsapp could shortly add voice calls. In short, it's a competitive market, which BlackBerry risks being squeezed out of.

Speaking about the move, Thorsten Heins said: 'It's a statement of confidence. The Blackberry 10 platform is so strong and the response has been so good that we are confident the time is right for Blackberry Messenger to become an independent multiplatform messaging solution.'

So potentially a shrewd move. But time will tell if this is the making of BlackBerry or the breaking of it - giving away a unique selling point to the wider mobile world.

Source: BBC

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