EE's 4G now covering half of the UK

Looking for 4G? Well, there's a better chance it covers your areas today, with EE confirming more towns able to use the service.

The super-fast mobile broadband service is now available in Bradford, Bingley, Doncaster, Dudley, Harpenden, Leicester, Lichfield, Loughborough, Luton, Reading, Shipley, St Albans and West Bromwich, bringing the total number of towns covered to 50. That should rise to 80 by the middle of summer.

Right now, that means 50% of the UK's population is now able to use the 4G service from EE, which will rise to 70% by the end of the year and 98% as 2014 closes. That's a pretty good amount of coverage, but it is in EE's interest to get a solid foothold in the market as soon as possible.

That's because the other networks are coming - and might be coming in cheaper. Three has already confirmed that contract prices will be the same for 4G, although the service is unlikely to launch before the end of 2013.

The results of the recent 4G auction mean the likes of Vodafone and O2 will soon be entering the fray and you suspect, with price deals that will attempt to undercut EE.

Price is likely to be a key battleground too. That pricing is very much at a premium at EE, which has perhaps impacted on numbers signing up. It didn't sound too great when EE announced its year-end results in February, which is food for thought for the other networks.

All of which is good news for us, the potential customer. If networks battle it out on price, we are the winners.

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