Google denies retail store plans

Last week, the prospect of Google stores was very real. But this week, that idea has been shot down in flames by the company's hierarchy.

At a roundtable session at the MWC event, Jamie Rosenberg, VP of Google Play, said that the model of selling devices directly to consumers through the Play store is 'here to stay.'

'We're getting better at fulfilling demand and kind of operating the store in a way that consumers expect us to,' he said, adding that the Play store is 'a reliable way for us to get these devices into market in different countries around the world.' The first of those statements does hint at previous failings (see Nexus 4), but it certainly doesn't hint at a physical Google store anytime soon.

A similar line was trotted out by Google's head of Android, Andy Rubin, who added that consumers 'don’t have to go in the store and feel it anymore.' However, he did say: 'For Nexus, I don’t think the program is far enough along to think about the necessity of having these things in a retail store,', which added a little ambiguity to the mix.

Not for long though, as a later statement said, quite clearly: 'Google has no plans and we have nothing to announce.'

So don't go planning a trip round a Google store this Christmas - you'll have to buy online. Which is what you probably do already.

Sources: The Verge and AllThingsD

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