Google could launch Spotify-beating music service

Two leading publications have indicated that an audio streaming service is being lined up by Google, so with that in mind, we have to believe that there's some weight to the rumour.

Yes, Google Music already exists, but this isn't related to that. This is a new venture, one that is likely to worry Spotify, which currently grabs most of the headlines (and users) when it comes to streaming music.

The story, which is backed by both the Financial Times and Bloomberg, claims 'a library of millions of songs' could be offered by the internet giant, presumably free at some levels, but with a monthly 'pay' option further up the scale.

Bloomberg claims the service would work across both Android and non-Android devices, with negotiations already underway with record labels to license music. The service is planned to kick off in the third quarter of 2013, but like all these services that involve rights, we would expect that to be a US launch initially. Google isn't commenting, but we really wouldn't expect it to.

It isn't the only big challenge Spotify is likely to face this year. There has long been talk of a streaming service from Apple, which is heavily rumoured to see the light of day sometime in 2013. Spotify obviously knows the competition is coming and is trying to renegotiate deals with labels itself, with one eye on a free service for phones.

The bottom line is a battle for your cash later this year, hopefully with the consumer being the winner.

Sources: FT and Bloomberg

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