Google rumoured to be opening retail stores

Google could be about to hit the high street, according to a rumour via the 9 to 5 Google site.

The source is described as 'extremely reliable', claiming standalone retail stores will be open in time for the 'holidays' (aka Christmas run-up) in major metropolitan areas of the US.

The idea behind the stores is simple. Google wants to make it easier to get its latest hardware (like the Nexus phones and tablets, for example), into the hands of customers, especially over the busier buying season. The company feels customers want to get hands-on before buying, a facility the retail outlets will obviously be able to offer.

In the UK, the company has already taken tentative steps in this area, with pop-up stores in PCWorld and Dixons in the UK staffed by trained Google employees. However, the new stores will go further than this, being independent and sales-driven, as well as simply educating potential customers. If you are a Google fan boy or girl, you'll be pleased to hear that Google will sell its merchandise in the stores too.

But the one product really driving the retail program is Google Glass, which Google believes will only sell once a customer has been able to try it out and see what the techno-glasses can really do.

As for the UK? We really don't know. If Google wants to push retail seriously, it will be looking outside of the US as well as within it. A flagship Google store in London really wouldn't surprise us, although that has yet to be mentioned in rumours thus far.

Source: 9 to 5 Google

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