Vertu Ti is company's first Android phone

Vertu has made the shift to the Android platform, but don't go expecting a cheaper price when the Vertu Ti hits the shelves.

This is still the phone for the affluent and with that in mind, a price cut just doesn't make sense. If it was cheap, its target market just wouldn't want it. Nor would most of the rest of us, at a guess.

That's because this high-priced smartphone, even with Android on board, just doesn't cut it at the top end of the mobile market. Android 4.0 (Ice Cream Sandwich), a dual-core 1.7GHz Qualcomm Snapdragon S4 processor, 64GB storage, a 3.7-inch screen, an 8-megapixel rear camera, 1.3-megapixel front camera and NFC would usually have us thinking a level below the premium range.

But this one has the Vertu branding, a sapphire crystal screen, 'symphonic' sound and titanium casing, as well as Vertu key for 'instant access to a curated world of benefits and services available via a global team of professionals available to customers wherever they may be, 24-hours a day, 7-days a week'. There's also the company's Concierge service, should you need things at the drop of a hat.

For those benefits, you have to pay - and pay big. Available from this month, you can get Vertu TI Titanium Black Leather model for £6,700, Titanium Pure Black for £8,000, Titanium Black Alligator for £8,900 and if you really have money to burn, the Black PVD Titanium Red Gold Materials handset for £13,900.

Oh yes, you'll need a data and calls deal too, but that's probably the last of your worries if you can afford any of those prices.

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