Phones 4u launches own network

Mobile retailer Phones 4u has partnered with EE to become a MVNO (mobile virtual network operator), which means Phones4u does not have its own network infrastructure, but has access to EE’s services.


Debuting in March, LIFE Mobile will offer 'great value' tariffs and services that include data packages as standard. The new deal brings EE's total number of MVNO partnerships to 25, with LIFE Mobile being granted access to 4G later in the year. 


Marc Overton, VP of wholesale and M2M at EE, said: "As the largest MVNO operator in the UK, we believe in providing our customers with a choice of deals to meet their needs, and our partners are a key part of our growth strategy."


"By choosing the EE network, Phones 4u will guarantee its customers access to the UK’s widest 3G coverage, as well as the UK’s only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike."


Tim Whiting, group chief executive at Phones 4u, added: "LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice.  We will sell LIFE Mobile alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business."

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