Unbreakable screen set for Samsung Galaxy S IV

Despite a launch pitched for April 2013, there is already a lot of talk about the Samsung Galaxy S IV. In fact, a lot of it is about the screen right now.

Last month, we heard Samsung would be showing off the screen as early as the CES trade show in January, said to be a 4.99-inch Full HD Super AMOLED display. But a new rumour indicates that something else could put that specification in the shade.

According to Reuters, the big selling point for the next Galaxy is an unbreakable screen, something of a holy grail for both makers and consumers.

'Looking to the first half of 2013, we see evidence of Samsung likely accelerating the release of the Galaxy S IV - compared with May (this year) for the Galaxy S III,' said UBS analyst Nicolas Gaudois. 'We believe preparations for volume manufacturing of unbreakable plastic substrate displays continue. All in all, we could see a strong products push in the high-end in the first half, followed by other releases.'

It could be the first shot in what is looking like the next front in the mobile war. After unbreakable, it's likely that Samsung will work in a flexible display for its phones.

'Eventually, they'll have unbreakable and flexible displays. Either the Galaxy S IV or S V will have unbreakable and even possibly flexible and foldable displays by 2014. That's going to be a game-changer,' said Mark Newman, an analyst at Stanford Bernstein in Hong Kong.

Both of those analysts are looked at as trusted sources, so there is likely to be some truth in what they say. The jump in screen technology could also be the reason why Samsung is so keen to show off its screen, well ahead of the phone launch.

Where Samsung goes, others are likely to follow. Which means 2013 is likely to be some year for phone screens across the market. Over to you, Apple.

Source: Reuters

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