LG confirms shortage of Nexus 4

There have been one or two interesting theories floating around about the lack of Google Nexus 4 handsets on the market, but the actual truth is pretty much what you might have expected.

The question was put to LG and Andy Coughlin, the head of mobile at LG UK, replied that it 'had proven extremely popular, and as such retailers have been met with huge demand.'

He added: 'We are working closely with Google to ensure that those who wish to purchase a handset are able to do so.'

So it doesn't sound like there is any kind of redesign going on. LG and Google just didn't think that selling a premium Android smartphone from £239 was going to lead to a scramble online. A phone we also rated highly in review by the way (with the exception of a small gripe about storage).

Saying that, you can still get the phone via the networks, albeit at a higher price. With that in mind, LG was asked if it has allocated stock in the right way. 'As with any sales process, LG supplies product quantities against partners'/customers' (ie retailers, operators etc) forecasts,' Coughlin explained, going on to say, 'demand via the Play Store has been very high in this instance.'

It still feels like a missed opportunity, especially in the run-up to Christmas, something both LG and Google will be acutely aware of. It might be more of a loss for LG than Google though. The phone has been a roaring success and a sought-after item. It's lost sales for LG, but it is also the kind of PR Google and its Android platform could only have dreamt of.

Source: Crave

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