The Daily iPad magazine to close

September 2011 saw the UK launch of The Daily, some months after the US launch of the iPad-only digital newspaper. It sneaked out with little or no fanfare, in stark contrast to the hype surrounding the US introduction. Just over a year later, its demise has been announced in a similarly low-profile manner, with the magazine content likely to be integrated into the New York Post.

15 December is the last day of The Daily, with an insufficient subscriber base being the reason before that closure. Just 100,000 subscriptions were amassed, according to reports, resulting in the digital publication losing $30m each year. It needed around 500,000 subscribers each year to break even, each paying the equivalent of $39.99 each year. That was always going to be a big 'ask'.

According to James Murdoch: 'From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term'.

Despite the failure of the venture, News International still seems convinced that its policy of paid content is the right one. In the UK, The Times and The Sunday Times are still behind the paywall, although it does now offer limited previews online for its headline stories. But it isn't all about payments, with The Sun still free to access online, if that's your cup of tea.

Source: The Guardian

Written by Mobile Choice
Mobile Choice

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