New figures from the BBC shows how viewing figures for the iPlayer is starting to mirror that of traditional TV.
While traditional TV viewership climbs dramatically from 3pm, before peaking at 9pm; iPlayer figures start to rise at 3pm too, but peak at 11pm – two hours later than traditional TV.
The disparity is likely due to users accessing the iPlayer on their smartphones and tablets once they have gone to bed.
More than 23 per cent of ALL iPlayer requests come from mobile devices, with connected TVs generating 20 per cent.
According to the BBC, there was a record number of iPlayer requests in October 2012, with 213 million request for TV and radio programmes over the 31 days – the first time iPlayer plays have broken 200 million in a month.