Best Customer Care: Mobile Choice Awards 2012

There’s more to a network than its coverage – this award recognises the operator that offered the best post-purchase service and extra-value benefits, from priority ticketing to cool freebies. It was voted for by our 26.5k voters, so this prize is a true representation of what the most important people - you guys - think.



With its Priority Moments offering such perks as early access to tickets at the O2 arena, it’s no wonder 62% voted O2’s customer care to be very good or excellent. Sure, a network fault took its service down for 24 hours back in July, but its customer care team quickly responded with an apology to the tune of £10 to spend on an accessory in an O2 shop.


What You Said

My better half is consistently receiving gifts from O2 - and they provide her with ample minutes for a small monthly fee of £8

Josh, 23, London


RUNNER UP: Tesco Mobile

61% of our Tesco Mobile readers rated its customer care excellent or very good, and this year Tesco has given back with the launch of its web chat problem solving team plus 75,000 hours spent on advisor development.



Over half of the Big T’s users rated its service as very good or excellent – and it’s only set to rocket upwards as Everything Everywhere invests 50 million in training 12,000 staff at Orange and T-Mobile in mobile OS support at call centers and high street shops.



As the sponsor of events ranging from the Download rock festival to London Fashion Weekend, Vodafone offers its customers tons of cool cultural perks via Vodafone VIP, where users get the chance to win tickets and merchandise. 54% of our thousands of Voda respondents voted its service very good or excellent.



The perks are bright on Orange – along with its famed 2-for-1 cinema tickets on Wednesdays, Orange always has creative extras for its customers, including the UK’s first contactless payment app, QuickTap, now supported at 100,000 retailers in the UK. 

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