Apple's Tim Cook apologises over Maps

Here is something you didn't expect - an apology from Apple. In fact, it's an apology from the big man, Apple's chief executive Tim Cook, who has also recommended you go elsewhere for your mapping needs in the near future.

As we have mentioned before, Apple is under fire for its decision to drop Google and bring in its own in-house solution, not least because Apple's Maps doesn't match up to Google's efforts. It all stems from a disagreement over voice navigation and future product development, but as owners of iOS 6 devices, that's not something we're bothered about. We just want a top quality mapping product.

Apple obviously gets that message loud and clear, offering an open letter from the CEO that both apologises for the product and promises improvements in the future.

In the letter, Tim Cook said he is 'extremely sorry for the frustration this has caused our customers', adding that 'we are doing everything we can to make Maps better'.

He continued: 'We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.'

Cook then suggested the unthinkable. To go elsewhere: 'While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.'

You could always try that in the meantime, ahead of what is likely to be a significant improvement in Maps in the fairly near future. Apple is obviously wounded by this criticism and is likely to be throwing everything at improving Maps and restoring its reputation on the mobile market.

Source: Apple

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