Google said to be preparing iOS 6 Maps app

Been on a social network recently? If you have, there is every chance you'll have encountered just part of the backlash from Apple's decision to ditch Google for its mapping data in favour of its own solution. It has not been a good news story.

Well, it has been a good news story for Google, but certainly not for Apple, which is putting on a brave face, despite the barrage of criticism, most of it relating to the inaccurate data being thrown out by the new app. In fact, there are even blogs springing up, dedicated to the failings of Apple's Maps app. That's got to hurt.

Apple has responded to the criticism already: 'Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service,' spokeswoman Trudy Muller told the AllThingsD site.

'We are excited to offer this service with innovative new features like Flyover and Siri integration, and free turn by turn navigation. We launched this new map service knowing that it is a major initiative and we are just getting started with it. We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get. We’re also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better.'

According to The Guardian, Google is already looking to capitalise on the negative press, with an iOS 6 Maps app from the company likely to follow, although no official statement has yet been made.

It might not be as simple as producing a standalone app though. Apple could reject the app from its App Store on the basis that it 'competes with existing functionality'. It could, but that might just add to the criticism of the company and the Apple app.

Time will tell. According to AllThingsD, the team assigned to the Maps app is 'under lockdown' right now working to fix it. That suggests Apple is taking this very seriously. After all, Maps are a key function of the modern smartphone, it doesn't really have a choice but to improve if it wants the iPhone to keep it'd place on top of the pile.

Sources: The Guardian and AllThingsD

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