IFA 2012: Amazon Appstore launches in Europe

Amazon has announced that its Appstore is now available, after much delay, in the UK, Germany, France, Italy and Spain. Significant news certainly, but an announcement that could herald an even more significant launch next month.

Let's deal with the news at hand first. The Amazon Appstore is in the UK, which means you now get access to Amazon’s selection of Android apps. Just download the Amazon Appstore for your Android phone or tablet here, Within minutes, you could be downloading Jamie Oliver’s 20 Minute Meals and Skyscanner or Who Wants to be a Millionaire and Cut the Rope, for example. There's also the Free App of the Day, which has got to make it all worth the effort.

'Customers in the US have purchased millions of apps, games, in-app items and subscriptions since the store launched last year, and we’ve received great feedback about discovery features like Free App of the Day. We evaluate and test games and apps before making them available in the Appstore so we ensure customers have a great experience with the games and apps they purchase,' said Jim Adkins, VP of Amazon Appstore.

'Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that knowhow to the Amazon Appstore. We’re delighted to extend that experience to our European customers.'

So that is the Appstore covered, but what about this other significant announcement? Well, Amazon is hosting a press event on 6 September, which is likely to confirm the Amazon Kindle Fire 2 tablet, with other models also a possibility. But it might also see confirmation of the Kindle Fire for the UK too, especially with the Appstore now in place. Better late than never.

Sit tight for that one, all should be much clearer in a week's time.

Written by Mobile Choice
Mobile Choice

Leave a Comment