IFA 2012: Huawei showcases Emotion UI

Huawei has a growing presence in the UK market, which is only going to accelerate over the coming months. The Emotion UI will be a big part of that growth.

The Chinese manufacturer has been showing off its new interface, which is, of course, Android-based and apparently based on how you, the phone user, interact with your handset.

According to Dennis Poon, global UI design director at Huawei: 'Emotion UI is a reflection of Huawei’s empathic design philosophy – built by consumers for consumers. In designing this user interface, we spoke to consumers to find out what they wanted from their smartphones, the type of experiences they sought when interacting with their devices and what we, as consumers ourselves, want from our smartphones.'

'The team was very conscious about placing people before technology. We believe that it is only through listening to what consumers want and need that we can truly develop products that they will love.'
 
The Emotion UI aims to improve usability and simplify navigation for users, making it easy to customise the design and functions to suit personal needs. The key addition is the 'Me Widget', which allows users to combine all the information and functions they need in a single, customisable widget. Everything to hand, if you like, as soon as you switch on your phone.

It's early days for the interface though. After a first glimpse at IFA, Huawei plans to get more feedback by offering early versions for download – a Chinese version first, followed by an English language download at some point in the future. From that, you have perhaps guessed that the interface is some way off being offered with Huawei smartphones. The end of 2012 looks like the time for the finished product to hit the market.

A brief glimpse at the interface in action can be found here if you can't wait that long.

Written by Mobile Choice
Mobile Choice

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