APP WATCH: Sky Now hits iPhone and iPad

It launched a couple of weeks back, and now you can get the Sky Now service on your iOS device.

If you missed it, Sky Now is the company's attempt at a subscription-free service. There's no commitment – you either pay for individual movies (priced between 99p and £3.49) or you pay £15 and get 30 days viewing of the movies on offer.

Compared to LOVEFiLM and Netflix, that sounds pricey, but the movies are going to be more 'current' than either of those services offers via streaming, with up to five new titles each week. If you want to try out the Sky service, there's a free trial, which should ease the pain initially.

Grab either the iPhone or iPad app and you can stream movies over 3G or Wi-Fi. If you have an Android phone, the service is available for the likes of the HTC Desire, Desire HD, Desire S, Incredible and Sensation, along with the Galaxy S, S II and Galaxy Nexus. The broadcaster is working to bring the service to the obvious omission there, the Samsung Galaxy S III. That should follow soon.

Other content will also be added in time, with key content and Sports planned for the service.

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