iPad Mini confirmed by New York Times

Both the Wall Street Journal and Bloomberg recently came out with stories claiming that an iPad Mini was in the works. Now the New York Times has followed suit.

The new story is a little more specific than the previous two, but to be honest, not by much. The NYT report claims Apple is developing a new tablet with a 7.85-inch screen that is likely to sell 'for significantly less' than the price of a standard iPad, which has a 9.7-inch display. That's according to several people 'with knowledge of the project', who declined to be named.

No launch date though, just a mention of 'this year', which again leads us to think that it will get a launch on the same day as the iPhone 5, which is expected in September or October of this year.

According to the New York Times, Apple is looking at a strategy that offers devices with different prices and functions, which are tailored to various uses. The idea is to help Apple build a its dominance in the tablet market in light of increased competition from the likes of Google and Amazon.

Analyst Horace Dediu believes Apple is interested in a seven-inch tablet because lighter, smaller devices are better suited to portable media, especially books. With that in mind, he believes Apple will not use the 'mini' name, but could position it as a next-generation version of the iPod Touch.

Time will tell, but the launch of a new iPad this year is growing more certain by the week.

Source: New York Times

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